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By Taiye Olayemi
Martell, a cognac brand, says it is poised to attracting international attention and driving further investment to Lagos State and Nigeria in general.
Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, said this at the unveiling of “The Martell Tower Experience”, on Sunday night in Lagos.
Chenuet, who took newsmen on a tour of the edifice, said that the brand celebrates its legacy while embracing Nigeria’s vibrant cultural scene.
According to her, the architectural edifice overlooking Lagos’s skyline, will serve as a hub for innovation, luxury, and cultural exchange.
“The Martell Tower was inspired by Maison Martell’s commitment to celebrating audacity and luxury. Designed to be an immersive space, the tower allows guests to connect deeply with Martell’s legacy and values.
“Lagos is a dynamic hub of culture and lifestyle, making it an ideal location for showcasing Martell’s unique experiences. The city’s energy and cultural richness align with Martell’s spirit of boldness and elegance.
“Guests will enjoy exclusive cognac tastings, high-end events, and mixology workshops, as well as experiences across music, fashion, and gastronomy that reflect Martell’s luxurious and audacious brand ethos,” she said.
On the the brand’s presence in Nigeria, she said it aimed to strengthen its connection with Nigerian consumers, positioning itself as a luxury leader and cultural influencer in the country’s lifestyle and luxury markets.
“The Martell Tower Experience embodies our daring spirit and commitment to creating unforgettable experiences. It’s more than a building; it’s a symbol of our legacy and our future.”
Michael Ehindero, Martell’s Managing Director, said: “The Martell Tower Experience represents our commitment to crafting unique experiences that blend heritage with modernity.
“Tonight, we didn’t just showcase our brand; we celebrated the audacious spirit that defines Martell, Lagos, and everyone here.”
Also, Alex Combescot Marsaguet, Martell’s global ambassador, said, “We’re thrilled to bring this experience to Lagos, where guests can explore the rich heritage and sophisticated craftsmanship of Martell, creating an unforgettable journey through our brand’s story.” (NAN) (nannews.ng)
Edited by Folasade Adeniran
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