Following its successful debut in Lagos, Imperial Black is set to bring its unique blend of sophistication and cultural flair to Nigeria’s capital. On February 22, 2025, the official launch will unveil this premium whisky, promising an evening rich in music, fashion, and curated experiences.
The evening will feature live music performances by the acclaimed Shyne Band, the dynamic DJ Ivy, and the talented violinist, Irregular Skillz. Adding to the event’s allure will be a fashion runway showcase presenting a unique fusion of heritage and contemporary designs, offering attendees a spectacular visual experience. Guiding the evening’s festivities is the charismatic host, Alien Lamba, ensuring an engaging and memorable occasion.
Expect an atmosphere charged with energy; live performances where music collides and tells its own stories, a fashion showcase blending heritage with contemporary edge, and curated spaces designed to embody true refinement. Every sip, every sound, and every moment is deliberate.
Signature serves will set the tone, offering a refined taste of the blend’s craftsmanship. A blend made for those who carve their own path, because beyond the music and style, there’s something more waiting, the unique taste of Imperial Black Whisky.
Speaking on the anticipated unveiling in Abuja, Mr. Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, shared: “We are very proud to introduce our latest offering, Seagram’s Imperial Black, which has been specially curated as an ode to the unstoppable ‘Naija Spirit.’ We are proud to push the boundaries of blending excellence & craftsmanship with this exquisite expression of select American grain spirits and the finest Scotch malts, offering a smooth and more refined finish. The arrival of Seagram’s Imperial Black marks a significant milestone in our endeavor to drive premiumization by offering a unique experience that will be loved by the quality-seeking Nigerian consumer.”
Bodam Taiwo, Head of Portfolio, Bond & Connect at Pernod Ricard Nigeria, added “Imperial Black is a bold expression of individuality and excellence. Crafted with precision and a deep understanding of true refinement, it speaks to those who appreciate quality, character, and an elevated experience. We’re introducing something distinct to Nigeria—something that redefines moments of celebration.”
Imperial Black stands as a testament to those who “Dazzle in the Spotlight” and truly “Celebrate the Vibe of Naija.” This meticulously crafted blend combines select American grain spirits with the finest Scotch malts, resulting in a smooth and refined taste that resonates with the discerning Nigerian palate.
Abuja, prepare to immerse yourself in an evening where music, fashion, and premium whisky converge. Get ready to purchase this premium whisky at a store nearest to you.
Seagram’s Imperial Black
Seagram’s Imperial Black Blended Whisky – Master Select is one of the world’s best-selling whiskies, crafted from a fine blend of American grain spirits and the finest Scotch malts. Blended to perfection, it delivers hints of fruit, oak, and a whisper of smoke, resulting in a smooth, refined taste appreciated by whisky connoisseurs worldwide.
Seagram’s Imperial Black Exclusive Collection Whisky received the Gold Quality Award from Monde Selection Quality Institute in 2022, honouring its exceptional blend and craftsmanship. A blend you truly deserve to Celebrate the Vibe of Naija.
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.
Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Olmeca Tequila, Malibu Liqueur, and Mumm Champagne.
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