Ever wondered how ad agencies in Nigeria really make money? On this episode of Paid in Full, host Ogieva chops it up with Ozone Mbanefo, aka Mr. Advertising, to break down the business behind the billboards, viral campaigns, and big-budget ads.
From media buying tricks to brand deals that pay big, we’re talking about who actually profits in the advertising game. Is traditional media still king, or has digital taken over? And what’s the real hustle behind agency fees and commissions? Ozone spills the industry secrets you won’t hear anywhere else.
If you’ve ever thought about getting into advertising—or just want to know where the real money is—this one’s for you.
Watch now on Nairametrics TV on YouTube!