In a major move, Grammy Award-winning singer Tyla has partnered with global sports powerhouse Nike, becoming its latest brand ambassador.
The 23-year-old South African-born singer has taken the music world by storm, and her influence now extends beyond the industry.
Meanwhile, Tyla‘s collaboration with Nike comes hot on the heels of her headline-grabbing Super Bowl outfit. The singer has always had a passion for Nike. She recalled how she used to borrow her older brother’s hand-me-down Nike shoes. Now, as the face of the brand, Tyla is eager to explore new opportunities. This includes a potential sneaker line designed and named after her.
“Tyla’s ability to blend music, movement, and fashion into one cohesive identity makes her a perfect fit for Nike,” said a spokesperson for the brand. “We’re excited to have her on board as we expand our influence in Africa.”
Also, Tyla joins a host of star singers who have collaborated with Nike in recent years. This includes Travis Scott, Billie Eilish, and Drake. While details of the deal remain under wraps, the partnership of Tyla as the brand ambassador of Nike is set to further cement her status as a global superstar.
Lastly, with her massive following and influence on social media, Tyla is poised to take the fashion and sports worlds by storm. As she said in an interview with Nike, “Maybe a Tyla shoe? That would be fire.” Only time will tell what’s next for this talented young singer.