Minecraft is entering the real world — sort of.
The Guardian reports that Microsoft, the owner of the Minecraft video game franchise, has struck a deal with European theme park operator Merlin Entertainments to open Minecraft-themed attractions, including rides, retail outlets, and hotel rooms.
Merlin plans to invest more than $110 million in the first two Minecraft attractions, which will open in the U.K. and U.S. in the next two years either in an existing park or new city center.
As The Guardian notes, Minecraft is the best-selling video game of all time, with 140 million players each month. Last year, the game became the first single title to pass 300 million units in sales, ahead of Grand Theft Auto V, Wii Sports, and PUBG: Battlegrounds.
“[Minecraft developer] Mojang and Microsoft are experts on Minecraft and the brand, Merlin are the experts on location-based experiences; [the attractions are] a shared vision,” Minecraft VP of franchise development told The Guardian.