The New York Times is working to expand its ever successful gaming section with Zorse, a game the company is testing in beta. Per a report in Semafor, this will be a phrase-guessing game where each puzzle is a mashup of two phrases. You know, like a Zorse — a zebra horse.
Gaming has been an unexpected boon for the storied newspaper. In a way, The New York Times is a gaming company now. As of December 2023, users spent more time on the NYT Games app than on its news app. In retrospect, the paper’s seven-figure acquisition of Wordle was a steal.